Gen Generic Relaunch Strategy

1. Brand & Positioning

• Finalize our playful, satirical, but honest voice.
  • Lightly reference AI interests without scaring skeptics.
  • Poke fun at marketing while admitting we’re marketing.
• Update homepage and about section with a concise brand description.
• Keep visuals consistent: blend retro vibes with modern flair.

2. Website Refresh

• Home Page: Clarity in 1-2 bold lines (“We’re selling shirts, but we promise not to be annoying.”)
• Product Pages: Quick comedic blurbs (transparent and witty).
• Blog: Center on AI, privacy, and marketing bloopers—short, sharp posts that entertain.
• Email Capture & Confirmation: Ensure new sign-ups get a welcome email they can actually confirm.

3. Email Relaunch

• Re-Engagement Campaign: “We messed up. Are you still with us?” email. Short, sincere, a bit cheeky.
• Follow-Up Sequence:
  • Welcome email: Re-introduce the brand and top items.
  • Behind-the-scenes email: Design stories and humor.
  • Transparency email: Pricing, shipping, data approach.
• Continue monthly or bi-weekly comedic updates.

4. Social Channels

• Pinterest: Show off product visuals, “Behind the Scenes” boards, AI-driven design pins.
• Instagram:
  • Mix product photos with comedic text posts.
  • Use Stories/Reels for quick glimpses and playful experiments.
• Optional Extras: TikTok or Twitter (if time allows) for bite-sized humor.

5. Campaign Ideas

• “AI Confessions” Mini-Series: Funny truths about how AI suggests odd designs.
• “Marketing Sins” Post: Highlight hilariously bad ad ideas, have followers pick the worst.
• Email Subject Lines: “Open This—Or Else Wonder Forever,” “We’re Not Great at This, But Here Goes...”

6. Timeline

• Today: Update brand statement, homepage, about page.
• Tomrrow: Send re-engagement emails, confirm new sign-ups.
• ? Refresh Pinterest boards and Instagram layout.
• ? Roll out new blog content and product previews.
• Ongoing: Monthly comedic emails, social posts, and blog updates.

7. Measuring Success

• Email Metrics: Track open rates and clicks on re-engagement emails.
• Social Engagement: Monitor likes, shares, comments for comedic vs. product posts.
• Sales & Conversions: Watch which designs sell best; tweak designs or humor accordingly.