Social

December 21, 2024

Gen Generic Social Media Reference

Use these quick checklists to keep our branding tight across platforms. Tailor the comedic or AI-friendly copy to each platform’s vibe.

1. Pinterest

Recommended Image Aspect Ratio: 2:3 (e.g., 1000 x 1500 pixels)
Pin Descriptions:
- Mix subtle humor and keywords (e.g., “Retro-inspired T-shirt design—because we’re ironically serious about style.”)
- Keep descriptions around 100-200 characters if possible.
Board Organization:
- Group similar products (Mugs, Tees, Kids’ Items, AI-inspired, etc.).
- Include a short, punchy board description (5-10 words) that hints at humor or brand values.
Pin Frequency: Aim for consistency—pin a few new items or blog posts weekly.

Profile & Cover Photo Specs:
- Cover Photo: 820 x 312 px
- Profile Photo: 180 x 180 px (displays as 170 x 170 on desktop)
Post Content:
- Short text is best; keep comedic lines or subtle satire within 1-2 sentences.
- Link to product pages or blog posts with a casual CTA (e.g., “See how we messed this up again, because transparency, right?”).
Ad Image Specs (If You Run Ads):
- Recommended size: 1080 x 1080 px (1:1 aspect ratio)
- Keep text under 20% of the image for best results.
Posting Frequency: 2-3 times a week, or whatever cadence fits your schedule. Consistency > quantity.

Image Dimensions:
- Square posts: 1080 x 1080 px
- Portrait posts: 1080 x 1350 px (ideal for vertical scroll impact)
- Stories: 1080 x 1920 px
Captions:
- Short, witty, and brand-consistent. Example: “We’re not marketing to you…okay, maybe we are.”
- Use relevant hashtags (#GenGeneric, #AIish, #SatireSells, #BoycottBoring, etc.).
Stories & Reels:
- Behind-the-scenes design peeks, comedic commentary on AI or marketing.
- Short is sweet—aim for 15–30 seconds per reel/story segment.
Posting Frequency: Aim for 3-5 posts per week, plus stories/reels sprinkled in.

Twitter (X) Basics:
- Image size (timeline): 1200 x 675 px
- Keep tweets comedic, concise, and teasing links to new merch/blog posts.
- Leverage hashtags but don’t overdo it—1 or 2 is enough.
TikTok Basics:
- Vertical video: 1080 x 1920 px
- Short comedic sketches or design reveals (10–15 seconds usually performs well).
- Balance humor with quick glimpses of your product “in the wild.”

Brand Voice Consistency: Maintain that sly, self-deprecating humor in all captions, descriptions, and imagery.
Call to Action (CTA): Keep it playful and transparent. Instead of “Buy now,” try: “We won’t beg you to buy…(well, maybe a little).”
Testing & Iteration: Experiment with different comedic lines, watch engagement, and adjust as needed.
Privacy & AI Mentions: Lightly weave in your AI interest or privacy stance; avoid overwhelming folks who are skeptical.